Case Studies

10xTravel Uses a Castos Podcast to Humanize Their Brand (and Got 10,000 Listens in Just 3 Episodes)

Highlights Challenge: 10xTravel needed a new top-of-funnel content medium that would drive people to their blog and humanize their brand. Solution: 10xTravel started a traditional podcast through Castos. Results: 10xTravel received 10,000 listens in their first week (just three episodes). They added a human element to their brand and differentiated themselves from similar companies. We ... Read more

Dennis Hammer· Aug 1, 2023 ·3 min read

Churnkey Used Castos to Generate 2,000 Downloads in 4 Episodes and Create a Profitable New Deal Engine

Highlights Challenge: Develop content that lives on and continually drives leads. Solution: Churnkey uses Castos to host, produce, and edit their podcast. Results: 2,000 listens in just four episodes. Their podcast generates deals at the same rate as their blog and app integrations. We spoke with Scott Hurff, Chief Product Officer of Churnkey. Overview Churnkey ... Read more

Dennis Hammer· Jul 20, 2023 ·3 min read

So Your Podcast Guest Sent You Bad Audio. Now What?

It was Tuesday, November 24, 2020, and I was piecing together audio from the previous weekend’s podcast recording session. As always, I opened up my own Audacity file and imported my two co-hosts’ audio files. Then I downloaded the mp3 sent to us by our guest speaker, planning to add his voice into the mix, ... Read more

Craig Hewitt· Mar 29, 2021 ·9 min read

3 Times Citizen Detectives Helped Solve a Crime

It’s no secret that the true crime genre dominates the podcast landscape. But this murder minded audience is more than just a ravenous audio demographic. They are also a useful resource to law enforcement and families seeking justice. There are 250,000 unsolved murders in the United States with another 6000 each year. Overworked detectives are ... Read more

Craig Hewitt· Mar 3, 2021 ·7 min read